Google Major Four SEO Update News in 2013
Google Panda Update in January 22, 2013
Google Panda Update
Google has announced a new Panda refresh, making this update version number #24; 1.2% Of Search Queries Impacted. This refresh has a noticeable impact 1.2% of English based queries according to Google.
New Panda data refresh rolling out today: 1.2% of English queries affected. Background: http://t.co/EMBEJqGZ
— A Googler (@google) January 22, 2013
In-depth Articles in Google Search Results in August 6, 2013
Google introduces new search results to help users find in-depth articles. These results are ranked algorithmic ally based on many signals that look for high-quality, in-depth content. Following these recommendations:
*Use schema.org “article” markup in your content.
*Provide authorship markup using rel=”author” markup in authorship name and url.
*Rel=next and rel=prev for paginated articles.
*Provide information about your organization’s logo using schema.org “Company profile” markup rel=”Publisher” in your organization’s logo and Web-site.
Following these best practices appearing in this new set of search results.
The in-depth articles feature is rolling out now on Google.com in English.
Google introduces Hummingbird in August 20, 2013
Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird”.
What’s “Google Hummingbird?”
It’s the name of the new search algorithm that Google is using now, one that Google says should return better results in SERPs.
Google Penguin in October 4, 2013
Google Penguin 2.1
Penguin 2.1 launching today. Affects ~1% of searches to a noticeable degree.
Penguin 2.1 launching today. Affects ~1% of searches to a noticeable degree. More info on Penguin: http://t.co/4YSh4sfZQj
— Matt Cutts (@mattcutts) October 4, 2013